Carnegie

Carnegie works exclusively with higher education institutions, from undergraduate and graduate programs to professional continuing education and community and technical colleges, on enrollment management and student success challenges. Its work spans predictive analytics, Slate optimization, financial aid optimization, and market research aimed at lead generation and retention.

Services cover brand strategy and positioning, digital advertising, SEO audits, paid search and Google Ads management, social strategy, and web development, backed by analytics, attribution, and reporting. Carnegie positions this mix around the specific pressures colleges and universities face in recruiting and retaining students across every stage, from prospective undergraduates to continuing education learners.