CarnsMedia works from a base at 433 Broadway in Manhattan with more than 20 years inside the food and beverage industry, a history that shows in a client roster built around New York restaurant and food brand names. Ferrara Bakery, billed as America's first Italian bakery, and Parklife Taqueria, run by Michelin-trained chef Scott Koshnoodi, are among the businesses that have engaged the agency for marketing support.
The work spans organic social media management, influencer and creator collaborations, media relations, and press release writing aimed at earned coverage, alongside brand strategy and event strategy. CarnsMedia draws on a diverse influencer network and relationships with food journalists to place clients in front of relevant audiences, and it partners with online marketplaces like Goldbelly when a brand needs distribution beyond its own storefront. For new launches, the agency builds out a full strategy in collaboration with the client's own team rather than handing over a fixed plan.
Past projects show the range of that work: campaigns built around Brooklyn restaurant influencers, an e-commerce marketing strategy developed for a client selling through online marketplaces, and a corporate press release crafted specifically to increase earned media pickup. CarnsMedia has also been brought in as the digital marketing agency of record to launch a new food brand from the ground up, and has been credited with establishing a loyal social media following for clients navigating the crowded New York food scene.