Carreraadvertising

Carrera Advertising works exclusively with automotive dealerships, having partnered with more than 100 single-point stores and dealer groups across the United States. Based in Deerfield Beach, Florida, the agency builds campaigns around the sales and service cycles specific to car dealers rather than applying generic retail marketing templates.

Services span both traditional and digital channels: media planning and buying, programmatic display and video, and brand campaigns sit alongside technical SEO, content SEO, and local SEO work aimed at getting dealership inventory and service pages found in search. Social strategy and organic social management round out the offering, with Facebook event marketing used to promote dealership sales events and store activity. Website maintenance and creative services support these campaigns on an ongoing basis rather than as one-off projects.

On the production side, Carrera handles TV and radio spots, print and point-of-purchase materials, direct mail, OTT advertising, email campaigns, and online video advertising. This mix reflects the range of touchpoints a dealership uses to reach shoppers, from a mailer promoting a weekend sale to a programmatic video ad following up online, giving dealer groups a single agency handling both the media buy and the creative behind it.