Caspia Consultancy

Founded by Pam Vick in October 2001, Caspia Consultancy has spent more than two decades operating as a business development and marketing consultancy from London. Its model lets SMEs buy from as little as 10 hours of consultancy time each month, and the practice also takes on clients outside the UK, usually for digital marketing and SEO work. Sector experience spans FMCG, retail, publishing, and the not-for-profit and charity space.

Work covers brand strategy and positioning alongside creative development, media planning and buying across TV, press, outdoor, radio and direct marketing, plus technical and content SEO, email newsletters, and organic social management. Pam Vick works with a team of freelance specialists, and Caspia builds a bespoke agency team around each client's brief rather than applying a fixed model. New clients typically begin with a three-month contract, giving both sides a defined period before any longer-term arrangement.

Pam Vick's own background includes senior marketing director roles on the client side, and she has worked with blue chip companies such as Procter & Gamble, Coca-Cola, Alcatel, Perrier, Kraft General Foods, Cadbury, Sanyo, Express Newspapers, O2 and Haymarket Publishing. Beyond client project work, she also mentors and trains CEOs and senior directors on business development and marketing, drawing on that same senior-level experience.