Catalyst Media

Catalyst Media Factory works with growing businesses and organizations across the restaurant, retail, nonprofit, event, and professional service sectors, based out of Detroit's West Grand Boulevard. The focus is on getting clients in front of audiences through television, radio, newspaper, and online media coverage, backed by an account team that maintains relationships with reporters, producers, and social influencers who cover these industries.

Beyond earned media, the agency crafts content and manages social media communities on clients' behalf, handling the day-to-day work of building an online presence rather than leaving it to internal staff. Media training is a distinct offering: clients are prepared to meet the news media, with help establishing key messages and practicing delivery alongside working members of the press so interviews go smoothly. Advertising rounds out the service list, covering print and broadcast ad placement, geo-fencing campaigns, billboards, and collateral design for businesses that need paid and traditional media alongside earned coverage.

The combination of media relations, social management, and advertising under one roof reflects the agency's aim to support growing businesses through the full range of communications touchpoints they encounter as they scale. Clients get access to reporter and producer relationships built over time, hands-on coaching before facing the media directly, and the design and placement work needed for print, broadcast, and outdoor advertising. For organizations in Detroit's restaurant, retail, nonprofit, event, and professional service communities, this means one point of contact for messaging, visibility, and the advertising that supports both.