Catapult

Catapult works with B2B enterprise software companies in the Agile and DevOps space, a category it helped shape in 2004 when it launched Rally Software. Since then, the agency has represented a roster of category leaders including Agile Alliance, CloudBees, ThoughtWorks, Tasktop, CollabNet VersionOne, IT Revolution and Electric Cloud, building its practice around a specific understanding of how enterprise software companies compete for industry attention.

The agency's core offering is Strategic Narrative Marketing, an approach built to set a company's messaging and align its organization around one story rather than scattered talking points. Engagements typically begin with a Strategic Narrative Messaging workshop, from which Catapult develops the narrative framework that feeds media relations, thought leadership and content programs. From there, the team connects clients with journalists and industry analysts to spread that story across the trade press, while building what it calls a content marketing machine intended to drive awareness and market-winning positioning.

Social strategy and execution round out the offering, with the agency managing organic social programs and producing social content designed to keep clients visible as active participants in their industry's advancement. Based in Broomfield, Colorado, and founded in 1999, Catapult pairs this narrative-first methodology with sector-specific relationships built over two decades in Agile and DevOps circles, aiming to move clients from vendor status to recognized category leadership among the analysts and journalists who cover that space.