Cayab

Cayab · estudio works out of CDMX on corporate image projects built specifically for digital media, structuring visual identity systems that carry through websites, applications, and interactive platforms rather than treating each channel separately. Two decades of practice sit behind the studio, and its projects are described as multidisciplinary, drawing on different design and art disciplines within a single engagement rather than a single house style applied uniformly.

The service list runs from website design, landing pages, and product design through UX research, wireframing, interaction design, usability testing, and accessibility audits, covering the research-to-build arc for digital products. On the technical side, the estudio designs and develops interactive systems and builds mobile applications for both iOS and Android, alongside web development for communication sites and online stores. Marketing implementation is part of the offer too, with SEM, SEO, SMO, and retargeting strategies handled as part of the same engagement rather than handed off separately.

Recognition points to the design side of this work: first place at the Bienal Iberoamericana de Diseño in 2016, second place at the Bienal Nacional de Diseño México in 2015, and a first-place finish in 2014 for a mobile application category at El Orden de las Cosas. One named project, the Escribano app, incorporates augmented reality, an example of the interactive-systems work the studio takes on alongside more conventional web and identity projects. Together these point to a practice that moves between corporate design, product interfaces, and applied technology rather than staying inside one lane.