CCL Branding

Winston-Salem is a small town, yet the client list built over more than twenty years at CCL Branding includes a multi-state dermatology practice, a corporate apparel manufacturer, a public university, a state education service and a regional health system. That range runs across brand building, audience engagement and strategic marketing, the three areas the agency organizes its work around.

Rather than separating these into isolated services, CCL Branding integrates planning, strategic thinking and creative execution into one process, applying whatever mix a brand needs at a given stage. For some clients that means a full brand build; for others it means layering an engagement campaign onto an identity that already exists.

Recent projects show that range in practice. CCL helped a multi-state dermatology practice launch its newest brand addition, 30A Plastic Surgery, and produced a video series for Hanes Branded Printwear. Ongoing work for a non-profit club has centered on helping the organization connect its members and supporters more meaningfully to its brand, while other relationships include donor engagement efforts for Wake Forest Baptist Health, work with the University of Texas, and the College Foundation of North Carolina, a free service of the State of North Carolina. Across healthcare, education, apparel and nonprofit work, the agency moves between sectors without treating any single one as its default lane.