Celtis Ventures

Celtis Ventures works with public transit agencies and community colleges, building brand and digital work for organizations including Caltrain, Santa Cruz Metro, Metrolink, OmniTrans, Los Angeles METRO, Orange County Transportation Authority, Pierce College, RTC Washoe, and Valley College. The client roster points to a specialty in transit ridership campaigns and higher-education enrollment campaigns, sectors where messaging has to reach broad, varied riders and student populations rather than a single target market.

Services span brand strategy and positioning, visual identity, messaging and voice, website design, frontend and backend development, and accessibility remediation. Work moves from strategy and identity into functioning websites, with accessibility and performance treated as a distinct phase of delivery rather than an afterthought, and marketing outcomes tracked as part of the engagement rather than handed off separately.

Campaign work includes the Caltrain ridership initiative, RTC Washoe's Sí RTC campaign built around Spanish-language engagement, and the Santa Cruz Metro environmental campaign, which drew national attention. Metrolink's Student Adventure Pass and OmniTrans' GoSmart program both center on growing student ridership, Pierce College's "We Are" campaign unified multiple academic pathways under one brand, and Valley College's campaign focused on BSRT enrollment. Los Angeles METRO and OCTA engagements center on outreach strategy and reaching new rider segments through transit advertising reworked for those audiences.