Centralstates Marketing

Based in Peoria, Illinois, Central States Marketing has operated as a full-service marketing and branding agency for more than 25 years, since its founding in 1997. Clients span the United States and reach internationally, including organizations such as Illinois CancerCare, Heartland Bank, the Peoria Park District, and the Gies College of Business at the University of Illinois.

Work spans strategy, creative concepting, media planning and buying, website development, and production, with teams handling everything from campaign groundwork to finished video and design assets. The agency also offers SEO+ for strengthening a client's digital footprint, RecruitEdge for engaging prospective students around the clock, and AI Assist, a tool built to make sure client calls are answered.

Engagements are scoped around what each client actually needs: Illinois CancerCare's work centers on strategy, creative, and development, while Heartland Bank's engagement adds media and production to that mix. The Peoria Park District draws on the full range of services, from strategy through production, and the Gies College of Business project combines strategy, creative, media, and production without a development component. This client list, spanning healthcare, banking, parks and recreation, and higher education, reflects the agency's range across sectors with different audiences and different campaign demands.