Cerami Creative

Cerami Creative builds marketing strategy first, then carries it across both digital and traditional channels rather than treating them as separate tracks. That approach shaped its work for Penn Medicine, which hired the agency to produce radio spots alongside an online design and video campaign for Penn Orthopaedic. The plan paired traditional radio reach with a newly created website featuring Cerami-produced videos, giving listeners a specific destination once they heard the spots.

Production happens in-house, with audio and video suites on site that support faster turnaround from script to finished spot or video. That setup covers the deliverables listed among its services: media planning and buying, brand campaigns, video scripts and storyboards, and editing and post-production, all handled without routing work out to separate vendors for each stage.

The Penn Orthopaedic campaign points to how the strategy-then-execution model plays out in practice: radio drove awareness, the website and videos gave that awareness somewhere to land, and the agency reported immediate increases in visits and leads to the Penn Orthopaedic site as a result. Cerami Creative is run by Frank Cerami as owner and chief marketing strategist, and operates out of Philadelphia, based on 7th Street in the Electric Factory Concert building.