AGENCY LIST

Chadwick Martin Bailey

Boston, Massachusetts, United States
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Quantitative and qualitative research covering brand health, customer journeys, and market strategy

Founded in Boston in 1984 by Anne Bailey Berman and John Martin, Chadwick Martin Bailey operates today as a subsidiary of ITA Group, Inc., running custom market research and consulting engagements across financial services, gaming, healthcare, media and entertainment, retail, tech and telecom, and travel and hospitality.

Work combines quantitative surveys, qualitative interviews, competitive and category analysis, brand tracking, and customer journey research, framed by the firm as AI + HI solutions paired with advanced analytics. Projects are organized around brand health, customer journey and loyalty, growth and innovation, and market strategy questions for clients in those sectors.

42
YEARS IN BUSINESS
1
SERVICE

Capabilities

Category

Business Consulting

Services

Agency details

Team size
201-500 people
Founded
1984 (42 years)

About this agency on Agency List

Chadwick Martin Bailey holds an Agency List Score of 73 out of 100.

That score is higher than 54% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Chadwick Martin Bailey in September 2026, reading 8 pages published on cmbinfo.com.

The score reflects what Chadwick Martin Bailey had published by that date; anything published since has not been read.

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