Chadwick Martin Bailey

Boston, MA, United States

Quantitative and qualitative research covering brand health, customer journeys, and market strategy

Founded in Boston in 1984 by Anne Bailey Berman and John Martin, Chadwick Martin Bailey operates today as a subsidiary of ITA Group, Inc., running custom market research and consulting engagements across financial services, gaming, healthcare, media and entertainment, retail, tech and telecom, and travel and hospitality.

Work combines quantitative surveys, qualitative interviews, competitive and category analysis, brand tracking, and customer journey research, framed by the firm as AI + HI solutions paired with advanced analytics. Projects are organized around brand health, customer journey and loyalty, growth and innovation, and market strategy questions for clients in those sectors.

42
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Go To Market Strategy
Go To Market Strategy for business consulting buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1984 (42 years)

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Data notes

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