Chalk Digital

Chalk Digital builds an advertising platform around a simple premise: location intelligence paired with automation should replace guesswork in media buying. The CHALK solution lets a business launch, reach, and retarget an audience in under five minutes, with single sign-on automating the build-out of ad units and landing pages rather than leaving that work to a separate design or trafficking step.

At the center of the offering is the CHALK Identify Marketing (CDM) platform, which matches an audience against both a physical address and individual devices, tying online behavior to offline location. That geo-location and audience data feeds directly into campaign targeting, and every campaign is archived in a data locker that supports remarketing, audience appending, and matchback reporting after the fact. The platform also builds in transparency, logging time and place stamps so advertisers can see where and when an ad reached its audience.

Reporting runs through a visual dashboard with a real-time heatmap on a 15-minute delay, backed by detailed API access for teams that want to pull data into their own systems. Chalk Digital operates out of San Diego, San Mateo, Delhi, and Tokyo, and describes its work as building the first “Do It Yourself” Instant Mobile Advertising Platform — an approach aimed at removing the cost, time, and friction typically involved in creating and launching a mobile, location-based ad campaign.