Champions Design

New York, New York, United States

Naming, identity, and messaging for arts, sports, and public institutions

Champions Design, based in New York, builds brand strategy, naming, messaging, and visual identity systems, extending into type and lettering, iconography, signage and wayfinding, and interactive merchandise. Work spans cultural, sports and entertainment, non-profit, public space, publishing, technology, hospitality, political, and corporate clients.

Projects include the East Village Cookbook, named a winner in AIGA's 50 Books 50 Covers competition, NBA Pioneers (celebrating the first Black players in the league), the Lower East Side Film Festival, Hopkins Center for the Arts at Dartmouth, and the UN Global Compact Leaders Summit 2024. Implementation extends to motion guidelines, carrying identity systems from concept through rollout.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Launch and Rollout
Launch and Rollout for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

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