AGENCY LIST

Champions Design

New York, New York, United States
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Naming, identity, and messaging for arts, sports, and public institutions

Champions Design, based in New York, builds brand strategy, naming, messaging, and visual identity systems, extending into type and lettering, iconography, signage and wayfinding, and interactive merchandise. Work spans cultural, sports and entertainment, non-profit, public space, publishing, technology, hospitality, political, and corporate clients.

Projects include the East Village Cookbook, named a winner in AIGA's 50 Books 50 Covers competition, NBA Pioneers (celebrating the first Black players in the league), the Lower East Side Film Festival, Hopkins Center for the Arts at Dartmouth, and the UN Global Compact Leaders Summit 2024. Implementation extends to motion guidelines, carrying identity systems from concept through rollout.

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About this agency on Agency List

Champions Design holds an Agency List Score of 72 out of 100.

That score is higher than 29% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Champions Design in September 2026, reading 6 pages published on championsdesign.com.

The score reflects what Champions Design had published by that date; anything published since has not been read.

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