Channel Partners: The Leader in Retail Marketing Solutions

Channel Partners builds training, enablement, retail, experiential and customer experience programs for brands that need work done in physical stores and at live events. The Tampa-based company operates as a unified network formed from Apollo, BDS, WhiteHawk, BTR, MAG, and MAAS, and holds status as a Best Buy Approved 3PL Provider and a Target Preferred Merchandising Partner.

The work spans the full field execution ecosystem: merchandising and resets, break-fix and continuity, audits and compliance, assisted sales and training, construction, warehousing and fulfillment, and experiential marketing. Every program runs through OpenSky, a proprietary field intelligence platform, and Retail Intelligence, a framework that turns field visits into real-time, actionable data. Channel Partners does not use gig or 1099 labor, on the reasoning that compliance outcomes depend on people who have a stake in the work rather than one-off contractors.

That staffing approach is backed by scale: more than 7,500 field representatives across the network are trained in person and certified before deployment. Physical infrastructure includes six asset-backed facilities across five states — Baltimore, Columbus (two locations, including Granville), Dallas, Irvine, and Reno — supporting warehousing, fulfillment, and construction work alongside the field programs. Program setup and strategy, partner recruitment, and network and platform management round out how engagements are structured, with compliance and fraud monitoring built into ongoing field operations rather than treated as a separate audit function.