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Charle is a Shopify agency based in London working with Shopify and Shopify Plus stores for brands across a range of sectors worldwide. Rather than treating design, development, and growth as separate workstreams, the agency pairs custom theme builds with SEO and email marketing under one team, positioning itself specifically around the Shopify platform rather than ecommerce more broadly.

The service list covers custom Shopify theme builds with ongoing enhancements, site migrations from other platforms carried out with zero downtime, and conversion rate optimisation based on testing rather than assumption. Email and SMS work centres on lifecycle campaigns and automations tied to repeat purchases, and a dedicated Shopify SEO and GEO team applies platform-specific knowledge to organic visibility. Development sits in-house, so theme builds, migrations, and CRO testing run through the same team rather than being split across external contractors.

Charle holds Shopify Plus level accreditation, which points to experience with higher-volume, enterprise-tier stores alongside standard Shopify builds. Migrations are named as a specific area of depth, with the agency citing a wealth of experience moving brands onto Shopify. Combining theme development, SEO, CRO, and lifecycle email/SMS within a single team is the structural basis of the offer for brands consolidating Shopify build and growth work with one agency.