Chemistry Agency

Chemistry works out of offices in Atlanta, Pittsburgh, New York, and Miami, building brands for clients across categories that range from quick-service restaurants to healthcare and streaming media. Its client roster includes Five Guys, Domino's, Netflix, Frontdoor, American Home Shield, Grady Healthcare System, and Blue Cross Blue Shield of Kansas City, spanning consumer, healthcare, and home-services sectors that each carry distinct positioning problems.

The agency organizes its work around three connected capability areas: Strategy-Led Creative Platforms & Brand Transformation, Digital Experience, Engagement & Applied AI, and Media, Performance & Decision Intelligence. That structure covers brand strategy and positioning, creative concepting and production, digital strategy, media planning and buying, performance marketing, social and content strategy, and video scripts and storyboards, with multicultural content built into the process rather than treated as a separate offshoot.

The output shows up in distinct forms depending on the client's need. For Five Guys, the work leaned into a simplicity-first message; for Domino's, it centered on reintroducing the 5-Cheese Mac & Cheese through a noodle mascot. Frontdoor's campaign framed home repair around "the power of done," while Netflix's work focused on voice and tone. Grady Healthcare System got a visual identity meant to stand out in a market saturated with healthcare blue, and both Blue Cross Blue Shield of Kansas City and American Home Shield received rebuilt digital experiences aimed at unifying disparate touchpoints and converting visitors into customers.