A 12-person specialist team in Edmonton, Alberta runs Choice OMG on a flat-fee model, a structure in place since the agency's founding in 2010. The current roster spans 33 active clients across healthcare, automotive, construction, and professional services, with particular depth in multi-location dental and optometry practices serving Western Canada and beyond.
Work centers on paid media across Google and Meta, technical and local SEO, website design, and conversion rate optimization, backed by an analytics setup that tracks more than 60,000 data points daily. Local SEO efforts include Google Business Profile optimization, citation building, and map-pack strategy tailored to service businesses operating multiple locations. On the web side, builds run on custom WordPress or headless architecture optimized for Core Web Vitals, then move into a dedicated CRO program aimed at improving how that traffic converts.
Credentials back the paid media and technical work: Google Ads Certification, Meta Certification, and Microsoft Ads Qualified status, alongside Google Partner and Microsoft Advertising Partner designations. BBB Accreditation with an A+ rating rounds out the credential list. For dental, optometry, automotive, and home services clients running multi-location operations, that combination of certified ad management, local search infrastructure, and Core Web Vitals-focused builds forms the core of what Choice OMG delivers under its flat-fee structure.