Chromium

Chromium Group works with growth-mindset companies, from startups and scale-ups to established enterprises, on the brand strategy and positioning work that carries a business into its next stage. San Francisco-based, the firm's projects span industries: electrifying a cleantech brand's positioning for growth, signaling a technical and ethical shift for a debt-repayment company, refreshing a Wall Street icon's brand for a new era, and rebranding a company post-merger to open the door to further growth.

Services cover brand strategy and positioning, naming, visual identity, messaging and voice, brand guidelines, and rebranding, allowing Chromium to take on assignments ranging from a full identity build to a targeted repositioning after a merger or major business shift. The range of project types in its work, from cleantech to financial services, points to a practice built around adapting brand fundamentals to a company's specific growth moment rather than applying a single template.

Tony Wessling, co-founder and managing partner, has driven strategic and creative programs for national and international brands. Peter van Aartrijk, who also founded the insurance-specialist branding firm Aartrijk, works directly with client leadership to define marketing communications strategy. The team also includes Fiona Gray, a creative and design-led brand strategist and business driver; Christopher Caen, who has worked both client-side and agency-side on B2B accounts; brand and creative strategist Julie Robertson; Julie Tyler, described as a full-stack marketer and perception engineer; and Maria Rosati, who works to make clients recognized for their superiority.