Citizen

Citizen Relations builds campaigns for brands including Molson Coors Beverage Company, PepsiCo Foods Canada, and Duracell, drawing on integrated teams across PR, creative and strategy, insights and intelligence, digital, and experiential marketing. Media relations work is framed around cultural storytelling, while an Intelligence & Insights team analyzes consumer behaviour to inform strategy before campaigns launch.

Service lines span media relations, corporate communications, influencer and creator collaborations, brand strategy and positioning, event strategy, digital strategy, marketing analytics and reporting, and public affairs. Brand development is described as resisting neutrality, public affairs work centers on cultivating goodwill through advocacy, and influencer marketing runs on insight-fueled strategies meant to break through noise. Reporting and monitoring start by aligning with clients on objectives and how they define success for that engagement.

Leadership includes Nick Cowling as CEO, Laura Bremer as President of the U.S. business, Mark Cater as President for EMEA, and Stephanie Hurst as President of the Canadian operation, with offices across Canada, the U.S., and the UK.