Citrus Advertising

Citrus Advertising works on brand launches, brand building, and brand repositioning for clients that include Jamba, Caliber, and James Avery, with offices in Dallas and Sugar Land, Texas. The agency's work spans strategy, customer insights, and Hispanic marketing alongside omni-channel media, creative, influencer engagement, public relations, and social content creation, aiming to give brands a clear point of differentiation rather than a generic campaign.

For retail clients, Citrus runs what it calls a tactical stack: digital and traditional media buying, social channel management, influencer marketing, reputation and review management, location management, and public relations, all coordinated under one plan rather than handled as separate vendor relationships. Decisions are grounded in real-time data, with the agency treating fresh insight as the input that shapes creative direction, media allocation, and sales-focused adjustments as campaigns run.

Recent client work reflects that range: Jamba engaged Citrus for social media and public relations, Caliber for site design, and James Avery for broader brand support. Across these accounts, the agency pairs creative concepting and production with the media planning and buying needed to get that creative in front of the right audience, treating branding transformation as an ongoing process rather than a single campaign moment.