CivicBrand

CivicBrand works with towns, cities, and destination organizations on branding, placemaking, and public engagement rather than consumer or corporate identity. Projects span the Town of Boone, NC, Orange, CA, Nashua, NH, the Mat-Su region of Alaska, Mt. Hood Territory in Oregon, Richfield, MN, Waco, TX, Pine County, MN, High Point, NC, and Two Rivers, WI, along with a beautification master plan for Oklahoma City and placemaking and engagement work with MIT.

Services cover brand strategy and positioning, visual identity, messaging and voice, rebranding, wayfinding, and destination marketing, paired with place data and research and public engagement processes. Work also extends into event strategy, experiential activations, webinar and virtual events, and field marketing, applied to help municipalities and destinations define and communicate a shared identity to residents and visitors.