Civilian is a San Diego-based agency built around research and strategy work for causes tied to public health and social good, including mental health and wellness, youth suicide prevention, reducing the impact of adverse childhood experiences, environmental sustainability, education, and economic development. The agency earned B Corp certification in 2018, a marker that runs through the client roster it serves.
Work begins with audience insights, custom research, competitive analysis, and issue tracking, then moves into brand strategy, creative strategy, social strategy, and media planning. Influencer mapping is also part of the toolkit, giving campaigns a way to identify voices relevant to a given issue before strategy and creative are built out. Civilian was named one of the Ad Age Best Places to Work in 2024.