Claymaker

Claymaker builds motion, projection, and screen content for stadiums, arenas, and live entertainment properties, working with professional sports teams, collegiate athletic programs, venues, and brands that need visuals sized for a game-day crowd. Director Clay Greenhaw leads work that has included content for the New England Patriots and campaigns tied to media days and live events rather than standard broadcast spots.

The work spans stadium motion systems and arena projections alongside commercials and show opens, produced for the scale of a stadium screen or an arena floor rather than a desktop or TV frame. Projects are built around specific live moments — game days, media days, campaigns — where content has to read clearly to a crowd and hold up on large-format displays.

Recent projects include court projection work for Florida Gators Men's and Women's Basketball in 2024 and 2025, and for Tulsa Golden Hurricane Men's and Women's Basketball in 2025. Other credits include a Bristol Motor Speedway project with First Horizon Bank, a 2025 Jacksonville Jaguars piece titled "Still" produced with Farah & Farah, a 2019 TV spot for Dream Finders Homes tied to the Jaguars, a Miami Marlins Open Week project from 2017, and video work with the vocal group Voctave on "Poor Unfortunate Souls" and "I Put A Spell On You." Across these projects, the throughline is content designed for a live audience in a physical venue — screens, projections, and show opens built to move a crowd in the room, not just viewers at home.