Cleverfrog

Cleverfrog works from Reading, Berkshire, building websites, branding and graphic design for clients in and around the town, from start-ups to established businesses. The agency describes itself as a website design, creative design and SEO outfit, and its brief covers logos, company stationery and online brochures alongside full site builds, rather than sticking to one narrow service.

Every site is built on WordPress, the CMS the agency has standardised on, and optimised to work across smartphones, tablets and desktops. Search Engine Optimisation is offered as a distinct service to help sites rank on Google, sitting alongside UX research, wireframing, interaction design and usability testing that inform how each build is structured before launch. Branding work is treated as its own discipline: fresh identities are developed for new or existing businesses and pitched at their particular customers rather than applied as a template.

Past projects referenced on the site include a company brochure produced to stay 'on brand' while still being creative, and a website built for a poet and writer, a project outside the agency's usual comfort zone that reportedly involved close collaboration to get the tone right. Client feedback cites a designer, Sarah, taking time to understand what was wanted before producing an eye-catching, professional result. For start-ups, who the agency identifies as the most price-conscious clients, a payment plan is offered to remove cost as a barrier to getting a site built, on the reasoning that a client's later success brings further design work and referrals.