Cma Design

CMA Design is a Houston-based branding and packaging design agency that has worked with food and beverage brands since 2001, building a partnership with Nature Sweet since 2003 and helping Kroger elevate its private label offerings. The agency also counts Fireball among its clients, developing packaging work described as capturing the brand's fiery spirit. Its roots are in food and beverage branding, and that focus has since expanded into other CPG categories including household goods, personal care, and spirits.

Services span brand strategy and positioning, naming and ideation, logo design, and package design, supported by illustration and photography capabilities. The agency also produces digital 3D renders and handles production and digital asset management, covering the process from early naming and positioning work through to finished packaging assets ready for market.

Much of the work centers on packaging that resonates with consumers on the shelf, a focus sharpened through long-running client relationships such as the one with Nature Sweet and category work for Kroger's private label lines. The move into household goods, personal care, and spirits packaging reflects an extension of food and beverage packaging expertise into adjacent CPG sectors, applying the same combination of naming, visual identity, and packaging design to new categories.