cmpg

CMPG works within the multicultural marketplace, planning and executing regional and national marketing and advertising campaigns for Fortune 500 clients. Based in Los Angeles, the agency applies segmented demographic targeting to reach specific cultural communities, translating strategic planning into creative development and tactical implementation.

Service lines cover media relations and buying, from press conferences and grand openings to placements arranged through connections with media partners in the community. Event production and experiential activations bring campaigns into live settings, with staff identifying community and cultural events suited to a brand's audience. Grassroots outreach and out-of-home advertising extend messaging to consumers beyond traditional channels, reaching people on the go. Key personnel bring an average of 19 years of experience in multicultural marketing to these campaigns.