Co-Communications

Real estate anchors much of the client roster at Co-Communications, which works from offices in White Plains and Connecticut with public, private, and nonprofit clients across a range of industries. The firm counts itself among the established real estate PR shops in Metro New York. Its in-house team is led by President & CEO Stacey Cohen, alongside Partner, EVP & COO Jessica Lyon, VP of Integrated Marketing Danielle Cyr, VP of Client Services Caryn McBride, Creative Director Andrew Saginor, and account supervisors Kayleigh Lentz and Kelly Lee.

Services span media relations, press releases and newsroom management, and thought-leadership PR alongside brand strategy and positioning, visual identity, website and landing page design, and UX research. The agency builds brands from the ground up, developing company names, taglines, and logos, and its creative services team produces a broad suite of materials, from advertising and sales kits to full websites. Work typically begins with market research and a competitive assessment to ground the strategy before creative development starts.

Examples of that process include the tagline “Nurturing Change. Creating Possibilities.,” created for CJR following this research-first approach. For real estate clients, the firm has also built out storytelling around hotel properties, showcasing the teams behind each property as part of the brand narrative. Across these engagements, the focus stays on helping clients communicate with target audiences with clarity and creativity, adapting strategy to the specific goals of each client rather than applying a single template.