Co-Effect works exclusively with nonprofits, government agencies and mission-driven organizations, applying branding, communications, service design and experience design to help these groups clarify who they are and reach the people they exist to serve. Work spans naming, visual identity, brand guidelines, messaging and rollout, applied to annual reports, event identity, volunteer campaigns and websites.
Projects include branding and festival identity for Cinéfranco and Reel Asian Film Festival, annual reports for Unity Charity and Tridel's CSR report, an event identity for Service Design Canada, and naming, branding and website work for LOH Architects.