AGENCY LIST

Codal

Chicago, Illinois, United States
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Product strategy and custom development for Shopify and BigCommerce storefronts

Codal traces back to 2009, when it started as CMScentral, and now works with a team of 270+ across product strategy, design thinking, and technical due diligence. The agency builds on Shopify and BigCommerce, pairing experience design with frontend and backend development for clients in healthcare, retail and consumer goods, manufacturing, financial services, legal and insurance, automotive and logistics, and life sciences and pharmaceuticals.

Work spans custom software development alongside AI strategy, with an emphasis on design thinking to shape product direction before execution begins. The range of industries served points to a practice built for technical complexity as much as storefront design.

16
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Marketing Automation
Automated customer journeys across email, CRM, and marketing tools.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Founded
2010 (16 years)

About this agency on Agency List

Codal holds an Agency List Score of 97 out of 100.

That score is higher than 98% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Codal in September 2026, reading 8 pages published on codal.com.

The score reflects what Codal had published by that date; anything published since has not been read.

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