Code18 Interactive

Code18 Interactive is an owner-led web design and digital marketing agency in New York City that builds websites for national consumer and media brands. Its focus areas include CPG, OTC, and DTC brands, heritage brands, beauty and skincare, media and publishing, food and beverage, and health and wellness — categories where the agency concentrates its website design, development, and marketing work rather than spreading across unrelated industries.

Website work centers on fully custom WordPress builds made from the ground up, without templates, alongside WooCommerce and Shopify development for brands that need ecommerce storefronts. Beyond the build, Code18 runs UX audits, Google Ads and PPC management across paid search and display, and what it describes as 360° SEO strategies aimed at organic visibility. Content marketing services are shaped specifically for CPG and consumer brand needs rather than treated as a generic add-on, and Amazon management rounds out the offering for brands selling on that channel.

The agency also produces 3D product renderings and animations for CPG and consumer brands, giving clients visual assets tied directly to product marketing rather than just site templates. Steve Pilon leads projects as founder, Kim Tomlinson heads design, and Brian Jessee leads development — a small, named team structure consistent with the agency's owner-led positioning. Work is described as meticulously crafted and custom for each national consumer brand, reflecting an approach built around bespoke builds over templated or repeated site frameworks.