Coegi

Coegi builds media strategy and buying programs for brands navigating crowded or regulated markets. Moderna worked with the agency on a community-first, influencer-led campaign to promote Spikevax, while Bread & Butter Wines turned to Coegi to differentiate itself in a saturated wine category. Humane World for Animals partnered with the agency to translate its mission into action through media and creative work, reflecting a client roster that spans pharmaceutical, consumer, and nonprofit organizations.

The agency's core work centers on strategic media planning, AI and data-driven media buying, and programmatic display and video, paired with influencer and creator collaborations for brands that need cultural relevance alongside reach. Coegi describes its approach as combining technology, partnership, and compliance, which shapes how campaigns move from planning through execution, particularly for clients like Moderna operating in regulated industries. Custom media solutions are built per client rather than templated, with an emphasis on transparent measurement and insights running alongside the buying process.

A proprietary tool, the Audience Intent Meter (A.I.M.), gives marketers a view of market dynamics to inform planning decisions, and the agency layers AI-enhanced creative intelligence on top of media buying to adjust campaigns faster. Media plans are described as meticulously crafted, reflecting a practice built around close client collaboration—summed up internally as a client-first partnership model—rather than standardized packages. Together, these pieces position Coegi's output as media plans and campaigns tuned to each client's specific market conditions, from a global vaccine launch to a niche wine brand and an animal welfare campaign.