Cogwheel Marketing

Cogwheel Marketing works with hotel brands, running digital marketing programs shaped around a property's own market, gaps, and goals rather than a one-size template. Account managers are trained specifically in the hospitality industry, and campaigns target non-brand keywords in the 4-to-10-week window before a guest typically books, aligning ad spend with the actual research-to-reservation timeline hotels see.

The work spans full-funnel advertising, including Google Display Network campaigns built on optimized ad placements and strategic messaging, alongside Google Ads and Microsoft Ads management. On the SEO side, the team handles technical SEO, content SEO, and local SEO together: optimizing title tags and meta descriptions, and running a focused backlink strategy aimed at local directories relevant to a hotel's market. Measurement is treated as part of the strategy itself, with a stated shift toward tracking long-term brand lift rather than short-term clicks alone.

Reporting runs through Cogwheel Analytics, a hotel-specific digital marketing reporting and business intelligence tool that aggregates data from multiple sources into one view for ownership and management groups. The agency is also a participant in the Microsoft AI Innovation Lab. Based at 2489 Waite Avenue in Grand Junction, Colorado, and led by Stephanie Sparks Smith, Cogwheel Marketing pairs hospitality-trained account teams with this analytics infrastructure to combine brand-building advertising with the SEO and reporting work hotels need to fill rooms.