Cohere

Cohere works as a hospitality and real estate branding agency with offices touching New York City, Philadelphia, Baltimore, and Miami. Its client base spans hotels, restaurants, real estate, wellness, and retail, and the agency describes its role as creative place-making: developing concepts from the ground up and carrying them through into physical spaces rather than stopping at a logo or deck.

Services cover brand strategy and positioning, visual identity, messaging and voice, brand guidelines, rebranding, packaging identity, and launch-and-rollout support. That range reflects the place-making focus — a project might start with positioning work and end with signage, packaging, or interior branding as a venue opens its doors.

Recent work includes the reopening of ROW NYC, a 1,300-room Times Square landmark, following a multi-year closure and renovation. The Morris Proper project set out a model for suburban hospitality built around local food systems. In Washington, D.C., Cohere handled branding for Minetta Tavern and Lucy Mercer Bar, a Keith McNally property new to the city. Philadelphia work includes Hotel Anna & Bel in Fishtown and a second-location rebrand for Riverwards Produce, a small-batch grocer. In South Florida, the agency rebranded Oceano, a James Beard-nominated restaurant, and its Post Haste Bar project was named one of the five best new bars of 2023 by PUNCH. Across these projects, the throughline is branding built for spaces people physically move through — hotel lobbies, dining rooms, bars, and grocery aisles — rather than branding confined to a screen.