College & Military Marketing Group

College & Military Marketing Group works two audiences most agencies treat separately: more than 19 million Gen Z college students spread across 3,500-plus campuses, and over 27 million members of the U.S. military community, including active-duty, reserve, veterans, and their families across 350-plus bases. Clients range from national brands to small businesses looking to get in front of these specific, hard-to-reach groups on campus and on installation.

The work starts with a strategic marketing plan that lays out how content gets produced, who it targets, and how results get measured. From there, services split across several channels: influencer partnerships that introduce a brand through spokespeople with established social followings, programmatic display and video, email campaigns built for campus and military inboxes, and location-based activations designed for campus grounds and military installations. In-house writers and designers handle the creative concepting and production behind each of these pieces.

Email campaigns are built to introduce a brand across both campus and military communities at once, while location campaigns and experiential activations are designed to be memorable rather than passive impressions on the ground where students and service members actually spend their time. The agency points to a track record of producing results for both national brands and smaller businesses operating in these two markets, reflecting a model built around the specific realities of campus life and military installations rather than generic audience targeting.