Colour

Colour is a digital media agency based in Halifax that works largely with pharmaceutical and healthcare clients, including Forxiga (AstraZeneca Canada), BioGaia, and Argus Bermuda. Its work centers on micro-targeted advertising for healthcare brands and media strategy built to handle the regulatory and audience complexity that comes with the sector.

Services span digital strategy, media planning and buying, programmatic display and video, brand campaigns, marketing analytics and reporting, content strategy, and translation. The translation offering covers translation, revision, and proofreading in over 70 languages, supporting the world-language needs of healthcare and pharma clients running campaigns across regions. Paid media work is paired with analytics so campaign performance across channels informs ongoing strategy rather than sitting separate from it.

Client engagements listed on the site show recurring combinations of analytics, brand, social, systems, and web work: Forxiga's account spans analytics, brand, media, systems, and web, while BioGaia's covers analytics, brand, social, studio, and systems, and Argus Bermuda's focuses on social, stories, and studio. A separate pharma/diabetes management engagement pairs analytics, social, and systems. Together these reflect a practice built around pairing paid media execution with the data and creative needed to run micro-targeted, algorithm-aware campaigns for healthcare and pharmaceutical brands.