AGENCY LIST

Common Ground

United Kingdom
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Aligning SEO, PPC, and content marketing to B2B pipeline growth

Common Ground works with B2B brands that want search and paid activity to translate into pipeline rather than just traffic. Founded in 2018 by Daniel Bianchini and Matthew Taylor, the agency operates from Oxford with additional offices in Birmingham, Liverpool, and Manchester, and describes itself as senior-led rather than structured around junior account teams.

Services span SEO, PPC, paid social, and content marketing, with lead generation treated as the connective outcome across those channels rather than a standalone service. Generative Engine Optimisation (GEO) extends the search remit into how brands surface in AI-driven results, and performance analytics is used to track how each channel feeds commercial pipeline rather than reporting on platforms separately.

8
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Founded
2018 (8 years)

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