AGENCY LIST

Common Ground

United Kingdom
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Aligning SEO, PPC, and content marketing to B2B pipeline growth

Common Ground works with B2B brands that want search and paid activity to translate into pipeline rather than just traffic. Founded in 2018 by Daniel Bianchini and Matthew Taylor, the agency operates from Oxford with additional offices in Birmingham, Liverpool, and Manchester, and describes itself as senior-led rather than structured around junior account teams.

Services span SEO, PPC, paid social, and content marketing, with lead generation treated as the connective outcome across those channels rather than a standalone service. Generative Engine Optimisation (GEO) extends the search remit into how brands surface in AI-driven results, and performance analytics is used to track how each channel feeds commercial pipeline rather than reporting on platforms separately.

8
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Founded
2018 (8 years)

About this agency on Agency List

Common Ground holds an Agency List Score of 97 out of 100.

That score is higher than 93% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Common Ground in September 2026, reading 7 pages published on commonground.digital.

The score reflects what Common Ground had published by that date; anything published since has not been read.

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