comprisma GmbH

Comprisma works with B2B companies across the DACH market, a focus it has held since founding in Munich in 2013. Its client base leans toward organizations with complex offerings — technology providers and consulting firms among them — where the underlying subject matter needs translation before it becomes a story a journalist would run.

That translation work runs through what comprisma calls its Medienmotor system, a sequence covering media relations, press releases and newsroom content, thought leadership PR, corporate communications, and measurement and coverage reporting. The process starts by identifying which topics inside a client's business are actually newsworthy, then shapes that raw knowledge into a media-ready narrative. From there, the story is built into a pitch, matched to the editorial desks most likely to care, and pushed out through placements that are tracked and reported back to the client.

Comprisma packages this system into two offers: a one-time Medienmotor Pilot priced at 5,000 euros, and an ongoing Medienmotor Performance retainer at 2,500 euros per month. The structure reflects the agency's positioning as a performance-oriented PR shop rather than a generalist communications firm — visibility is pursued not just in traditional media but in search results and AI-driven outputs as well, extending the reach of coverage beyond the initial placement.