Connect, Creative, Communications, Culture and Change

Creative Bridge works with organisations built around social purpose, using psychology and behavioural science to shape how they communicate, lead change and build culture internally and externally. Clients include housing and community-focused groups such as Acis Group, emh and Home Group, where the work has ranged from interim communications leadership to values and tone-of-voice projects.

Services span interim communications leadership, culture and change consultancy, brand and tone-of-voice development, and creative campaign production, including AI-generated video used to bring decision makers on board with new ideas. Work is grounded in behavioural science, with an emphasis on creating psychologically safe spaces where people and organisations can grow together rather than imposing generic change programmes.

Documented examples include interim communications leadership for Acis Group that built lasting capability within the organisation, a framework created for emh to embed its values into everyday practice, and a tone-of-voice refresh for Home Group aimed at building trust with its audiences. A creative campaign designed to keep children healthy reflects the agency's use of creative output alongside behavioural insight. The consultancy is led by Nicola Winn, Chair and a purposeful leadership expert, and Michelle Hallmark, managing director and behavioural scientist, with David Bardell as creative director and brand specialist and Julie Kilburn as senior designer. The agency draws on 25 years of experience and is based in Wellingborough, Northamptonshire.