Connectivitystrategy

Connectivity Strategy works as a shopper marketing accelerator for CPG brands positioned for rapid growth or acquisition. Client work has touched brands such as Nestle Waters, Coca-Cola, Deep Eddy Vodka, Pabst Brewing, OGX Haircare, and Margaritaville, placing the agency inside conversations about how established consumer products scale further or prepare for a sale.

The core offering is a free 3-step Connectivity CPG Accelerator Program, moving from a Content Assessment through a Media Mix Assessment to a Sales Conversion Assessment. Around that structure, the work blends content development, platform strategy, and cross-partnership opportunities aimed at reaching consumers at the exact point where they decide to buy, whether that decision happens online or in a physical store.

The agency cites involvement in over $1 billion in sales across its client history, a figure tied to work spanning national CPG names. Specific engagements include a Nestle Waters activation, a Coca-Cola Royal Hawaiian project, and an OGX PBR initiative, examples that point to activation-level execution rather than strategy documents alone. That combination of assessment-driven planning and named brand activations defines how Connectivity Strategy positions its work within the CPG growth and acquisition space.