Connelly Partners

Boston, Massachusetts, United States

Brand strategy and campaigns built around emotional customer needs, not products

Independent since 1999, Connelly Partners operates from Boston and Dublin with a team of more than 180 makers, thinkers and doers. Clients span banking, travel and consumer brands, including Salem Five Bank, Liberty Bank, People's United Bank, Expedia Cruises, Gorton's and Bus Éireann.

Work centers on brand strategy and positioning, visual identity, messaging and creative production, alongside media planning and buying and experiential activations. The agency's approach starts by looking past what a client sells to the emotional need it fills in a customer's life, shaping messages designed to move people toward the brand rather than simply describe it.

27
YEARS IN BUSINESS
1
SERVICE

Capabilities

Category

Advertising

Services

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Agency details

Team size
51-200 people
Founded
1999 (27 years)

About this agency on Agency List

Connelly Partners holds an Agency List Score of 51 out of 100.

That score is higher than 0% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Connelly Partners in September 2026, reading 2 pages published on connellypartners.com.

The score reflects what Connelly Partners had published by that date; anything published since has not been read.

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