Connexionresearch

Based in Houston, ConneXion Research runs quantitative and qualitative studies with a specific focus on Hispanic and multicultural audiences. Work spans focus groups and in-depth interviews, shop-alongs, ethnographic research, and digital journals, supported by bilingual and ethnic moderators who work directly with diverse participant groups.

Data collection methods include online surveys, in-store intercepts, mobile-based research, and online boards, alongside brand tracking, product concept testing, and customer journey research. The agency also handles cross-border market entry and expansion research, bringing cultural immersion and a diversity and inclusion lens to studies aimed at understanding how different communities shop, decide, and engage with brands.