Consigli Design Co works as a strategic brand transformation studio, helping organizations clarify and express what sets them apart through positioning and identity work. Founded in Milford, Massachusetts in 2020 by Mark, who brings over 15 years of experience to the practice, the studio has built client relationships spanning emerging challenger brands and household names including Adidas, Hannaford Supermarkets, and IBM.
Services run across three areas: Brand Strategy & Positioning, Brand & Identity Systems, and Digital Brand Expression. In practice this covers brand strategy and positioning, visual identity development, messaging and voice, brand guidelines, rebranding, and website and landing page design, with projects touching sectors like AI & Technology and Sports, Health & Wellness.
Documented client work includes Hannaford's brand identity and digital experience, IBM Watson Health's presence at HIMSS 2019, brand strategy and identity for Vitamin T, brand identity and digital experience for Calvert Investments, and Aquent's 'The Renaissance of Teamwork' project. These engagements reflect a pattern of pairing identity systems with digital execution for both established companies and growing brands.