Content, Website, and Graphic Design Agency

A Great Idea works from Durham, NC, with a second office in Calgary, Alberta, building brand identity and content work around empathy and narrative-led creative rather than generic messaging. Founded in 2015 by Creative Strategist Shane Lukas, the agency is a member of the NGLCC, the National Lesbian and Gay Chamber of Commerce, and takes on projects spanning annual report design, awareness campaigns, and brand identity work.

Services run from brand strategy and positioning through content strategy, conversion copywriting, and landing page development, extending into website design and development, video production and motion, and social content production. Rather than treating design, copy, and code as separate tracks, the agency ties them to a single narrative strategy, so a brand's positioning carries through its website, social content, and video work alike.