Context Public Relations

Context Public Relations has worked in the tech sector for more than 30 years, building a client roster that now runs to over 300 companies. It was appointed UK PR agency for OPPO, and its client list has included major international companies for whom it has handled highly sensitive issues. Context is a member of the Eurocom network of independent PR agencies, giving it reach beyond its Macclesfield base when campaigns cross borders.

The agency covers the ground a traditional tech PR agency would be expected to fill, including media relations, public affairs, digital PR, crisis communications, content creation, social media and marketing communications strategy. Writing is kept clear, factual and evidence based, with an emphasis on finding the real story behind a client's news rather than a generic press release. Programmes are built to combine media relations with content marketing, social media and inbound marketing so that coverage and owned content work together rather than as separate workstreams.

Each client receives a clear action plan setting out what Context will do and what results to expect, backed by strict quality controls and approvals processes before anything goes out. Measurement goes beyond media coverage counts to track engagement, website traffic, backlinks, SEO performance, domain authority and sales enquiries, giving clients a view of business impact rather than clippings alone. The stated aim is to become business critical to clients, treating PR and public affairs work as programmes tied to commercial outcomes rather than one-off announcements.