Convergytics Solutions Pvt

Convergytics works across digital, CRM, and marketing analytics, building on big data infrastructure to support client decision-making. Named products and services include CRM Insights, MMX Simulator, Price Optimizer, Smart Engine, ADAM Services, BI Marketing, and Digital Pricing, spanning CRM integration, marketing attribution, and BI dashboards.

The agency has presented on marketing mix (MMX) topics at industry events such as Fifth Elephant and has engaged with academic audiences at NITK Surathkal and Delhi University. It has also published an eBook on web analytics and launched a beta version of its Pricing Optimizer tool, reflecting ongoing product development alongside client-facing analytics work.