Cool Blue Brand Communications

Cool Blue works across brand strategy, media relations and digital PR, taking on projects that range from regional regeneration schemes to consumer product brands. Client work spans a shopping centre (Middleton Grange), a water brand (Harrogate Spring Water), a rail reopening (Northumberland Line), a property development (Jesmond Three Sixty) and a craft brand (Mako), alongside city-scale regeneration work in Gateshead.

Services cover brand strategy and positioning, press office and media relations, digital PR built for SEO, social media management, creative content production, event management and influencer marketing. The agency positions these as connected disciplines rather than standalone offerings, moving from defining what a brand stands for through to getting it in front of the right audiences online, in press, and through in-person events.

Past work includes building a cohesive brand for Gateshead's long-term regeneration, taking Mako from what the agency describes as a quiet craft business to a brand with confident public presence, and strengthening the community and digital footprint of Middleton Grange Shopping Centre. For Harrogate Spring Water the focus was giving the brand more local visibility, while the Northumberland Line project involved building a brand narrative around a rail line brought back from disuse. Jesmond Three Sixty saw a property development repositioned as a destination in its own right, reflecting the agency's pattern of pairing physical places and products with a public-facing brand story.