Operating out of Fourways in Johannesburg, CopperTable Consulting works with both brands and agencies on the technology and data problems that sit behind business strategy. Clients named on the site include Mazda, American Swiss, Tiger Wheel & Tyre, and Airlink, and the consultancy describes its role as a facilitator of strategy, brought in to address issues that are both internal to an organization and external, facing the market.
The service list spans business strategy consulting through to hands-on marketing execution: media buying, campaign strategy, social media strategy, CRM, and email marketing. Technology work is oriented toward making client businesses more efficient rather than pursuing tech for its own sake. Data and analytics form the specialty, with integrated dashboards and data services built to give clients a clearer view of what their marketing and business operations are actually doing.
Feedback referenced on the site credits CopperTable, and specifically Peter and the team, with changing how a client understands and approaches digital advertising, and the consultancy notes it has coordinated work with people across three different time zones, pointing to experience running distributed, cross-border engagements rather than purely local ones.