Craez describes itself as an independent creative marketing agency built around one idea: helping businesses sell better. That shows up in the mix of clients the agency takes on — a shop running Marketing, Shopify development and Worry-Free protection programs together, a course business that moved sales onto Shopify while keeping Thinkific as the course host, and a custom print operation that needed an online store with product options and calculated pricing built from scratch.
The work spans the full sell cycle rather than a single channel. Email and SMS campaigns cover seasonal launches and follow-ups, with Shopify development built behind the offers so the buying experience matches what the messages promise. Klaviyo handles the email and SMS side, while Google Merchant Center and Google Ads manage product visibility and search campaigns. Meta work includes campaign planning and execution, and content support covers product imagery, social content, retouching and video editing — the visual material that fills out the ads and listings.
Project examples point to a practical, build-and-run approach: migrating course sales to Shopify without disrupting the existing Thinkific setup, constructing a Shopify store that calculates custom print pricing based on product options, and pairing Shopify sales migration with ongoing integration and marketing rather than treating the build as a one-time handoff. The agency also shows up in industry conversations about the practical side of retail technology — Matt Jantz joined Tim Scanlan at ToyFest 2025 to discuss real-world uses of AI in retail, a sign the agency keeps an eye on how retailers can apply emerging tools rather than treating them as a separate specialty.