Create-a-Brand, based in Rugby, Warwickshire, builds brand identities for a mix of manufacturers, hospitality operators and independent institutions. Client work spans Decadent Vapours, an e-liquid manufacturer; Hairyman Brewery, a micro-brewery in Sydney, Australia; Earthbaby, which makes organic, homemade baby food; Olio Reddo, a Greek olive oil producer; Federated, which applies specialised protective coatings to industrial components; Quinton House, an independent co-educational school; Siblu, which operates holiday villages throughout France; and Pompadour Pier, a supplier of hair and beauty products to Australian salons.
Services cover brand strategy and positioning, naming, visual identity, messaging and voice, brand guidelines, rebranding, packaging identity, and launch and rollout. The range of sectors served, from vape manufacturing to school branding to holiday village identity, means work moves between packaged consumer goods, service-based organisations and industrial suppliers rather than sitting in a single category.
One concrete result cited is Olio Reddo: the brand identity work helped secure the olive oil's entry into the select range of products sold by Fortnum and Mason, placing a client product within a recognised UK retail line.